Privacy Policy

1. Introduction

Welcome to Upland Wellness. We are dedicated to empowering adults aged 35 and over on their journey to better health through daily insights, personalized recommendations, and a supportive community. Your trust is paramount, especially when it comes to your health information. This Privacy Policy explains our commitment to protecting your privacy and outlines how your personal data and health information are collected, used, disclosed, and protected by Upland Wellness (referred to as "us", "we", or "our"). By using our services, you agree to the practices described in this policy.

2. Information We Collect

To provide you with the best possible service, we collect various types of information, including:

Account Information: When you create an account, we collect your name, email address, date of birth, and secure password.
User-Provided Health Data: Information you voluntarily provide about your health, wellness goals, dietary preferences, exercise habits, sleep patterns, and medical conditions to receive personalized recommendations. This may include sensitive health information.
Technical Data from Wearables: If you connect third-party health tracking devices or apps, we may collect data such as heart rate, activity levels, sleep duration, and other health metrics, with your explicit consent.
Usage Data: Information about how you interact with our platform, including pages visited, features used, time spent, and search queries. This helps us improve our services.
Communication Data: Records of your communications with us, including customer support inquiries and feedback submissions.
Device and Browser Information: Technical data from your device and browser, such as IP address, device type, operating system, and browser type, for security and service optimization.

3. How We Use Your Information

We use the information we collect for the following purposes:

To Provide and Personalize Services: Delivering daily blog content, tailoring lifestyle upgrade recommendations, and providing curated product suggestions based on your profile and health data.
For Community Engagement: Facilitating user feedback, forum discussions, and virtual wellness workshops, enabling a vibrant and supportive community experience.
For Communication: Sending important updates, service notifications, and responses to your inquiries. You can manage your communication preferences.
To Improve and Develop Services: Analyzing usage patterns to enhance platform functionality, user experience, and to develop new features and offerings tailored to our community's needs.
For Security and Legal Compliance: Protecting against fraud, spam, and abuse, and complying with legal obligations, including maintaining the security of your health information.

Your privacy is our priority. Upland Wellness does not sell your personal or health data to third parties. We only share information under specific circumstances and with strict safeguards:

With Your Consent: We will explicitly ask for your permission before sharing your identifiable health information with any third party, such as a connected wellness app or service.
Service Providers: We employ trusted third-party companies and individuals to facilitate our services (e.g., hosting, analytics, customer support). These providers are contractually bound to protect your data and only process it for specified purposes, in compliance with this policy.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new entity, under strict conditions ensuring its continued protection under a similar privacy policy.
Aggregated or Anonymized Data: We may share aggregated or anonymized usage data, which cannot be used to identify you personally, with partners or for research purposes to understand health trends and improve general wellness insights.

5. Data Security

Upland Wellness implements robust security measures designed to protect your personal and health information from unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption: Data is encrypted both in transit (using SSL/TLS) and at rest (using industry-standard encryption protocols).
Access Controls: Strict access controls are in place, limiting access to your data only to authorized personnel who need it to perform their job functions.
Regular Audits and Monitoring: We regularly monitor our systems for vulnerabilities and conduct security audits to ensure ongoing protection.
HIPAA Compliance Considerations: While not a covered entity under HIPAA by default, we adopt principles and safeguards aligning with HIPAA's standards for protecting health information.

Important: No method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal and health information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Once your data is no longer needed, we will securely delete or anonymize it.

7. Your Privacy Rights

You have significant rights concerning your personal data. Upland Wellness respects these rights and provides mechanisms for you to exercise them:

Access and Portability: You can request a copy of your personal data and health information we hold.
Rectification: You can request corrections to any inaccurate or incomplete data.
Erasure ('Right to be Forgotten'): You can request the deletion of your personal data, subject to legal obligations.
Restriction of Processing: You can request that we limit the ways we use your data under certain circumstances.
Objection to Processing: You can object to our processing of your data in certain situations.
Withdraw Consent: For data processed based on your consent, you have the right to withdraw that consent at any time.
Specific State Rights: For residents of California, we adhere to the California Consumer Privacy Act (CCPA). For residents in the European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR).

To exercise any of these rights, please contact us using the details provided in Section 10.

8. Use by Minors

Upland Wellness services are intended for individuals aged 35 and over. We do not knowingly collect personal information from individuals under this age. If we become aware that we have collected data from a minor without parental consent, we will take steps to remove that information from our servers.

9. Changes to This Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the service after any modification constitutes your acknowledgment of the changes and your consent to abide and be bound by the modified Privacy Policy.

10. How to Contact Us

If you have any questions or concerns about this Privacy Policy or our data handling practices, please do not hesitate to contact us:

Email: [email protected]
Address: Upland Wellness, 1800 Mountain View Drive, Suite 210, San Jose, CA, 95110, United States
Phone: (408) 555-0188

Thank you for entrusting Upland Wellness with your health journey. We are dedicated to maintaining your privacy and earning your continued trust.